Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul ↬
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Victor Yocco, PhD, has over a decade of experience as a UX researcher and research director. He is currently affiliated with Allelo Design and is taking on … More about Victor ↬
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YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing).
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In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source.
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This guide shows you how to run an AI search competitor analysis that reveals:
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This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get one consolidated answer instead of logging ...
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At Ahrefs, we read and share articles all the time for marketing and SEO inspiration.
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