Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul ↬
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Victor Yocco, PhD, has over a decade of experience as a UX researcher and research director. He is currently affiliated with Allelo Design and is taking on … More about Victor ↬
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YouTube is the second-largest search engine, where users spend roughly 50 minutes daily (and growing).
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In October 2025, ChatGPT had more than 800 million weekly users; yet, most analytics dashboards don’t even list it as a traffic source.
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But here’s what matters more: in our case, the mentions that do include links appear on high-volume queries. This means your actual visibility—measured in impressions rather than raw citation counts—can be far higher than your lin...
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Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false.
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Microsoft today pushed updates to fix at least 56 security flaws in its Windows operating systems and supported software. This final Patch Tuesday of 2025 tackles one zero-day bug that is already being exploited, as well as two pu...
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